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Comparison

Data Science Specialization vs Digital Marketing Specialization

Use this comparison when you already have a shortlist. If you still need broader context, jump back into a guide before you decide.
Coursera·Coursera
CourseraData Science Specialization

by Jeff Leek

Launch your career in data science. A ten-course introduction to data science from Johns Hopkins University.

CourseraDigital Marketing Specialization

Master digital marketing strategy, social media marketing, SEO, and digital analytics from the University of Illinois.

Comparison

Data Science SpecializationDigital Marketing Specialization
PlatformCourseraCoursera
Price$49/mo$49/mo
Rating
Duration200h160h
LevelBeginnerBeginner
Certificate
InstructorJeff Leek--
Enrollment480,000350,000

Topics Covered

Data Science Specialization

RStatisticsMachine LearningData VisualizationRegression

Digital Marketing Specialization

SEOSocial Media MarketingGoogle AnalyticsContent MarketingEmail Marketing

Quick take

Data Science Specialization is the stronger pick for beginner learners who want a course centered on R and Statistics at $49/mo with a 4.5★ rating. Digital Marketing Specialization is the better fit if you want more emphasis on SEO and Social Media Marketing at $49/mo and a 4.5★ rating.

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